Sunflower Events
Brand Strategy
Brand Identity
Illustration
Copywriting
Squarespace Web Design & Development
Large leaves that show ease and flow, much like client experiences when working with the Sunflower Events team.
An elegant sunflower to create a recognizable image that resonates with the brand name.
“Brooke was absolutely WONDERFUL to work with! She went above and beyond re-designing my logo and website. She spent hours researching different codes so she could get exactly what I was wanting and I could not be happier with the results! She is AMAZING and I cannot recommend her enough!”
- Morgan Johnson, Sunflower Events
Silk
clean & timeless
Sage
growth
Lavender
ease & nobility
Eucalyptus
calm & organic
Latte
comfort
Sky
tranquility
Petal
optimistic
Emerald
regal & luxurious
BRAND PERSONALITY
PROFESSIONAL / CHIC / FRIENDLY / KNOWLEDGABLE / WARM
Attracting a variety of clients.
Cohesive branding that works across different target markets .
Morgan came with a vision to have an event planning business that attracts both wedding and corporate events, and she wanted a brand that was as flexible as she is. We went to the drawing board and developed a brand that is both elegant and sophisticated, as well and clean and professional.
The final brand features a mix of both delicate floral imagery that speaks to the Sunflower name, as well as a paired down version with clean lines and a simple icon drawn directly from the primary medallion. In combination with a color palette that can go from bridal, to corporate, and back again, Sunflower Events was equipped with a brand suite ready to meet the world.
A coding dream house.
Using custom code to create a site that is just-right using curated bells & whistles.
The Sunflower Events site was screaming for custom touches that featured the team and their expertise in a way that was interactive and share-worthy. Without compromising on site accessibility, we developed a strategic and beautiful website that included all the necessary details using code as a secret weapon.