Chuck & Shiloh
Photo + Film
Brand Strategy
Brand Identity
Illustration
Squarespace Web Design & Development
A mountain and sun icon that doubles as a monogram “C” and “S” for Chuck and Shiloh.
A stamp image to encompass both travel and romance in one sweet shape.
“Brooke was all around incredible! Her communication was top notch and I just love her creativity. She did an amazing job putting our new site together and we really couldn't have done this without her!!”
- Shiloh Miller, Chuck & Shiloh Photo + Film
Silk
clean & timeless
Tux
simple & professional
Cheeky
playful
Warm Lemon
welcoming
Hoka Honey
bold & energetic
Cotton Candy
genuine
Sunny
bright & fun
High Alpine
trustworthy
BRAND PERSONALITYTIMELESS / ADVENTUROUS / ROMANTIC / WELCOMING / GENUINE
Telling a story. Branding that is the definition of storytelling.
When developing the Chuck & Shiloh brand strategy, it was important that we attracted not only couples who wanted outdoor, mountaintop elopements, but also those who desired a more traditional wedding as well. What all weddings have in common, big or small, quaint or wildly adventurous, is romance.
Something truly romantic is sharing letters. Stories of love and adventure, shared experiences and joyful moments, and these emotions are what Chuck and Shiloh capture through their work. To embody the idea of sharing love stories, the imagery of the stamp became the obvious choice for the new Chuck & Shiloh brand.
Capturing both the traditional and adventurous spirits alike, the final logo showcases a stamp with a mountain scene inside, which is also a “C” and “S” monogram for the photo and film couple.
A noteworthy feature. Why the Chuck & Shiloh brand needed a mascot.
Chuck and Shiloh are willing to travel to all corners of the planet to capture authentic loves stories right where they happen. Oftentimes, in order to do so, they must bring along their beloved pup, Hoka.
With a willing couple, Hoka will tag along for weddings and elopements, and because of that, it was important that she was featured as a part of the branding itself. To spark conversation, to tell a little more of the Chuck & Shiloh story, and to make an introduction for herself before meeting the couples on their big day.
