Cana Collections
Brand Identity
Illustration
Copywriting
Squarespace Web Design & Development
Overlapping wine jugs to play off the names, and shapes inspired by Grace’s own collection.
A simple serif font that will be as timeless as the pieces in the collection.
“I am so grateful for Brooke’s help with creating my brand from start to finish: using cues to find a name, designing my logo, creating a color palette, designing and coding my website, and all the little things in between. She got to know me as both a client and a business owner and was ridiculously patient with my responses. My brand and its presentation is perfect because of Brooke!”
- Grace Biby, Cana Collections
Blank Slate
clean
Worn Leather
warm & trustworthy
Dusty Sage
cozy & organic
Classic Black
simple & professional
Ivory
humble & timeless
BRAND PERSONALITYTIMELESS / HUMBLE / TRUSTWORTHY / ORGANIC
Adding ease. The Cana Collections website helps to streamline the process.
Cana Collections is a celebrations rental company that needed a comprehensive way to get clients from inquiry to event as streamlined as possible. With this project we not only created a beautiful brand identity that will relate to Grace’s target market, but we also developed a website that will make the process easier for both Grace and her clients.
Together, we developed an inventory system for her products that simply makes sense and integrated a wishlist addition to her site that collects client’s choices and creates a straightforward list for Grace to use when preparing for events.
Telling a story. The story behind Cana Collections draws in ideal customers.
Grace based her rental company in her faith, and wanted that to shine through the brand identity and website. We used the art of storytelling to work clients through her site, helping them to understand the company as well as the value that Cana Collections offers them.
On the website you will find copy that reflects the values Cana Collections carries as a business, and the intentionality Grace holds when working events.
